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'Silver socialisers' embracing social media to engage with brands

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

How PR agencies' fee income has changed in the past 10 years

. But agencies that relied on financial PR or public sector business suffer large declines. Total fee income ...

Just Health to drive consultation on modern HIV provision

relations Jon Spiers will lead the account. Spiers said: 'Given the financial pressures on the NHS ... by Jon Spiers, head of political relations. ...

Marketing group that contains PR remains hardest hit in Q1 Bellwether Report

in relation to their own companies prospects, with a net balance of 19.1%, up from -12.4% in Q4 ...

Business leaders most important target for value of PR, new survey finds

%. The general public came in at 16%. The research also showed that new technology and social media represent ...

Sport: Yacht race sails into the mainstream

skippers, or relating to specific cities in which the race stopped. H+K negotiated inclusion of Velux 5 ... relations drove significant traffic to the velux5oceans.com website, which received 2,825,846 visits ...

Entertainment: Film fans sent on troll-hunting mission

coverage in Total Film and Empire. Interviews with the writer and director were placed in publications ...

Public Sector: Beko fridge-freezers

it was actually caused by a faulty Beko fridge-freezer. The LFB launched a campaign to tell the public about...the message into the public spotlight was a simple one. With lives potentially at stake, the PR team needed ... commissioner for Fire Safety Regulation live on the sofa. The LFB gave public guidance on what to look ... that technology can be harnessed to provide a proper public information service that does not rip off the taxpayer ...

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

Client: BBC Worldwide PR team: Acceleris Timescale: May-July 2011 Budget: 13,000 OBJECTIVES To generate mainstream awareness To attract a broad customer base including homebuyers, property enthusiasts, Kirstie and Phil fans, and the wider public. STRATEGY AND PLAN ...

 

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