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'Silver socialisers' embracing social media to engage with brands

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

CIPR calls for feedback on PR guidelines about Wikipedia use

, said: The guidance is open to public relations professionals to offer their view, but most importantly ... will be a set of guidelines for public relations professionals to use if they want to engage with or through ... , said: Wikipedia is a community and the public relations profession respects the community's right ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

, secrecy is a big part of its success: Apple gets a giant publicity boost from letting expectation build up ... recently the changes to its privacy policies, rolling them into one. There are few public faces ... , they're actually carefully vetted and checked before publication. The clever thing is that the MSDN ...

Tata IT arm TCS puts Fleishman-Hillard brief up for grabs

process for its public affairs account....as part of a regular review of TCS' consultancies. The pure public affairs brief covers the UK. TCS ... . Previously, TCS has used Saffron Chase to deliver PR and public affairs for its UK public sector division ...

Cable & Wireless Worldwide hires Catalysis

Catalysis has been briefed to handle UK trade and business-to-business PR, focusing on media relations within retail, finance, utilities, insurance and public sector publications. The brief is thought to be worth about 6,000 a month. The decision to bring in Catalysis had been delayed ...

O2 seeks help to drive 'talking' around products

and contemporary popular culture, while Quiller Consultants handles public affairs activities. The move ...

Stuart Jackson: Turning up the volume

affairs Stuart Jackson will be holding the megaphone. The brand recently launched its biggest campaign ... senses Jackson will enjoy the attention. CV 2011 Director of comms and corporate affairs ...

Telefónica Digital hires Bite and Access for global brief

The firm, a new business division of O2's parent company Telef nica, has called in Bite Communications as its lead global agency and Access Communications to provide PR support in North America. Originally the company was looking for an agency to handle PR and public affairs activities, as revealed ...

Anthony Hilton: Bahrain F1 sponsors on a crash course

amount of negative publicity for appearing to co-operate with the old Egyptian regime of President...that the same excuse would not wash twice. It would need a more convincing story to keep public sympathy were ...

Wireless networking firm Xirrus hires 3 Monkeys

publications. The company recently partnered with the Saatchi Gallery. Xirrus has provided the gallery with a ...

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