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Car firms including Fiat review marketing approach as cuts bite

Despite wide recognition that the global auto industry is facing tough times in the current economic climate, PR agencies are reporting a boom in enquiries from car firms, as they look to introduce a more economical and creative marketing approach. Nissan and Peugeot have also moved to review ...

Peugeot consolidates dual UK PR accounts into Tangerine

Peugeot has appointed a single agency to handle two PR briefs, as the company readies a number...for Peugeot, said the decision to integrate the briefs was based on both constraining costs and creating time ... with management of time, with my team finding dealing with fewer agencies helpful. In Q1, Peugeot ... Peugeot 208. House PR will continue to work with the car brand to deliver lifestyle PR. ...

Peugeot UK selects House PR for UK communications brief following review

Peugeot UK has chosen House PR to handle its communications with non-automotive media, following a...A Peugeot spokesman told PRWeek that House PR has been handed projects to boost Peugeot's presence in men's, women's and other lifestyle titles'. As an example the spokesman pointed to a new project to exploit the 2009 Intercontinental Rally champion Kris Meeke, who drives a Peugeot 207. That ...

Peugeot hands online PR account to a digital agency

Car manufacturer Peugeot has called in a digital specialist agency ClickThrough Marketing to handle...The internet and search engine marketing company has been asked to create a search engine, online PR and social media strategy for Peugeot to raise the company s profile on the internet and reach out ... and Universal McCann. The campaign will focus on promoting Peugeot s cars and vans, as well as its dealerships ...

Automotive PROs Peter Haynes and Phil Hale set up Torque PR

.' Haynes had also previously held roles as PR manager at Peugeot GB and account director at Automotive PR ...

Nobull secures UK job with Peugeot

Peugeot has appointed Nobull Communications to a wide-ranging three-year brief to promote both car...Peugeot director of PR Andrew Didlick said Nobull had a strong automotive background and would provide fresh ideas and help push the brand into new areas of UK media . He added that the relationship with its incumbent agency - Leeds-based Ptarmigan - ended after a year because it didn t work out ...

How to work your way into Top Gear

even if it had covered it.' Peugeot UK PR director Andrew Didlick says the Top Gear brand is strong ...

 

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