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Sport: Yacht race sails into the mainstream

press office support in the UK, US, France, Poland, New Zealand and Canada, centrally co-ordinated from ... . In the UK, H+K secured and set up a race-long blog with The Independent Online, involving British skipper ...

Charity: FitFlop star benefit scores hole in one

Lexis was picked to promote a fundraising celebrity golf tournament for the Make-A-Wish UK...Shooting Stars Benefit celebrity golf tournament, raising funds for the Make-A-Wish UK Foundation ... The campaign resulted in an 83 per cent increase in hits on the Make-A-Wish UK website during tournament week ...

Arts: Exhibition proves to be a masterpiece

pieces, of which 20 per cent appeared in non-UK media. Seven articles appeared in the Financial Times ...

B2B: Legrand roadshow is the perfect fit

Campaign: Putting Fast-Fit Salamandre Trunking in Pole Position Client: Legrand UK PR team: Source Marketing Communications Timescale: April-September 2011 Budget: 7,500 Legrand hired Source ... aimed to find the UK's fastest fitter and take the product to potential customers. OBJECTIVES ...

Consumer: Malibu puts some varnish on its image

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu....Campaign: Malibu presents the Malibutique Client: Pernod Ricard UK PR team: Tea Cake PR Timescale: April-July 2011 Budget: 12,000 A key part of the campaign was the creation ... 52 pieces of coverage in the UK in print and online media. Coverage for the campaign was generated ...

Reputation Survey: Rail Services

in third (nine per cent). Six in ten respondents felt rail services in Europe were better than in the UK ...

Public Sector: Beko fridge-freezers

to work quickly. It identified the number of affected fridge-freezers across the UK. The team also ...

Voluntary sector: Viral drives biker safety awareness

traffic to beabetterbiker.co.uk. Strategy and plan The in-house team examined road casualty data ... . Traffic on beabetterbiker.co.uk increased by 1,200 per cent and saferrider.org's forum generated 171 users. ...

Consumer: Mercedes-Benz sets gamers racing

of viewers on a microsite as well as on TopGear.com, Telegraph.co.uk, MensHealth.co.uk and Wired ... period, more than 120,444 people visited the site. On the event day, the Mercedes-Benz UK Passenger Cars ... . The PR team would have been juggling its involvement in running a UK-led event seamlessly with global ...

Events: Prince the ideal advocate of home show

Event organiser Media 10 wanted to position the 2011 Ideal Home Show as one of the UK's top

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