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Direct mail sector confronts its critics - CrisisManagement

03 Feb 2006 | by Peter Crush

Campaign: Launch of mydm.co.uk Client: The Direct Marketing Association PR team: Hotwire PR...setting up a website, called mydm.co.uk, where consumers could find out more about direct mail in the form ... coverage to the website. RESULTS On the day of its launch, mydm.co.uk received 23,000 hits, according ...

At a glance - NICE and BHS team up to reviewhypertension

16 Sep 2005

products will it affect? The likes of Merck Sharp www.nice.org.uk. ...

Evaluation: How PR could learn to improve its aim

19 Aug 2005

(such as CACI's Acorn, which splits everyone in the UK into 56 'types' of person - see box, opposite ... -demographic products such as CACI's Acorn can inform PROs about potential audiences. Acorn classifies UK postcodes ...

STOP PRESS: AxiCom joins forces with JHBS

14 Dec 2001

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

08 Jun 2001 | by TARA STEVENS

across the UK. The monetary loss to the direct mail industry was a staggering pounds 30m a year ...

Moyse agency Kinetic PR set to specialise in DTC

10 Nov 2000 | by JENNIFER WHITEHEAD

Karen Moyse, former deputy chief executive of Hill and Knowlton, and managing director of its pharmaceutical practice, has started her own consultancy, Kinetic Public Relations. Kinetic is billed as the UK's first dedicated direct-to-consumer (DTC) pharmaceutical consultancy. The agency will advise ...

EDITORIAL: Time for consumer relations review

10 Nov 2000

with a increasing lack of faith in the medical middle man here in the UK, has created an urgency ...

Persil account win for Cairns and Associates

22 Sep 2000

, Loveyourskin.co.uk, and even the national roadshow.' Managing director Catherine Schram is heading ...

Metrica database to aid PR campaigning

14 Jul 2000 | by MAJA PAWINSKA

is the result of surveying more than 1,000 consumers representative of the UK population. It covers areas ...

Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

04 Jun 1999 | by LEXIE GODDARD

of IBM. We are separate companies who can speak with the same voice, explains Ogilvy UK ...

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