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Campaign: Hunter lends glamour to low-carb snack bars - Consumer PR

15 Oct 2004 | by Mary Cowlett

Campaign: CarbWise snack bars Client: Health Diet Company PR team: Pegasus PR Timescale: July...Pegasus PR chose model Rachel Hunter as the 'perfect face and figure' to launch a range of low-carbohydrate, chocolate-coated snack bars dubbed CarbWise. As an advocate of healthy living and a low-carb diet, the 34 ... status. However, Pegasus had to fit its activities around just two days' access to Hunter. Objectives ...