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Morrisons shakes up roster amid rebrand

10 May 2012 | by John Owens

The company has called on 3 Monkeys and Pegasus PR, as part of a two-year programme to rebrand more than 10,000 of its goods. Eileen McGuinness, head of consumer media at Morrisons, said: 'We ... , with a comms strategy encompassing media relations through to experiential. Pegasus, meanwhile, has ...

Bio-Oil hires Pegasus for consumer healthcare PR brief

25 Jan 2011 | by Nikki Wicks

Pegasus PR has been appointed to handle the consumer and healthcare professional PR for leading...The retained account was won following a competitive five-way pitch and will see Pegasus handle ... marks, and multi-use skincare benefits. Pegasus has been the retained agency for the healthcare ... . Pegasus won the consumer brief from incumbent agency Variations PR and the addition of Bio-Oil to its ...

 

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