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Tesco media director Trevor Datson leaves to consider next steps

Trevor Datson is leaving Tesco in order to take time out and consider his next steps. His role overseeing international comms will be handled by UK comms director Tom Curry. Datson told PRWeek: With everything that has happened at Tesco and Cadbury, its been a pretty exciting road and I m not disenchanted ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market ... PRWeek asked the same questions in January 2011. But while customer service and quality goods were ...

Nestlé revamps PR support as protest looms

PRWeek has learned that the Switzerland-based multinational has held chemistry meetings with several agencies, with a view to asking a maximum of four to pitch. Nestl currently uses Fishburn Hedges, which took on the account from Weber Shandwick in 2009 . At the time, the brief ...

Grayling brings in Tristan Pineiro to head consumer team

Pineiro, formerly creative and consumer brand director for 3 Monkeys, will head up clients including Diageo, Nestl and Energizer, and join the agency s UK executive board. He replaces Daniel Cohen, who PRWeek revealed last month had been appointed MD of Atomic, a Grayling agency, across EMEA ...

The Red Consultancy loses six-figure contract with shopping site Kelkoo

won PRWeek s Agency of the Year in 2011 its work for Kelkoo was highlighted . The agency's 'Britain ...

Sue Garrard: From pensions to Pot Noodles

as 'superhuman'. Garrard, 51, greets PRWeek on the 14th floor of Unilever's ultra-modern glass haven ...

Social Brands: How to be social

The world of social media is evolving at a startling pace. To explore this ever-changing landscape, Brand Republic ran a Social Brands conference on 8 February. The event gave comms professionals the chance to hear from experts in the field through a range of panels, speeches and workshops. Here PRWeek ...

Brewer AB InBev loses comms chief Mike Kelly

decision. Kelly told PRWeek: I m currently looking for my next opportunity. The news comes ...

Yelp signs up Brands2life to make impact in British market

manager Elliot Adams. She told PRWeek that the focus would be on running an integrated social media ...

Reputation Survey: Olympic sponsors

Just six months before the start of London 2012, EDF Energy has emerged as the domestic sponsor that most people associate with the event. According to the latest PRWeek/OnePoll survey, 21 per cent of respondents linked the energy firm more closely with the Olympics than the other top tier domestic sponsors ...

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