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Public Sector: PR Store helps West Lothian find local volunteers

West Lothian Association of Community Councils (WLACC) is appealing to residents to join its group...their views on public services.' Community councils were set up in Scotland in the mid-1970s as part of a ... Run by volunteers, the 34- strong body communicates the views of individual towns and villages ... handled by retained agency The PR Store and features a new website, a series of events, posters ...

Editorial: Brand value league proves PR's worth

Since PRWeek last hit the streets, the annual league table of the world's biggest brands has been...and companies that mould our lifestyles (see www.prweek.com for full table). It is significant that Google ... 's words - 'a hipper image'. Meanwhile the 'very public turmoil' among senior management at Morgan Stanley ... and McDonald's have used huge corporate advertising and PR campaigns to improve their images, while Morgan ...

US IPR to research comms 'science'

GAINESVILLE, FL: The Institute for Public Relations, an independent research organisation based...IPR president and CEO Frank Ovaitt said the group was tasked with formalising knowledge for a practice that had hitherto used anecdotal stories as its main form of education. The commission's first step will be to undertake a survey of all existing research on international PR. One possible ...

Market Research: Pick of the polls

Opinion polls can engage the media and public with fun statistics, but PROs should beware...to daily life. As a device for generating coverage, the PR industry's love affair with research continues ... , there are certain ways of getting polls wrong. Financial Times UK affairs editor Roger Blitz estimates that he ... little or no insight into the subtleties of public opinion. 'I'm much more likely to read something ...

How does your salary compare?

PRWeek's annual salary survey is now under way and we are calling on all UK PROs to help by filling...The 2008 report will be based on information submitted by both PR professionals and the companies that pay their wages. As well as data on agency pay rates, the 2008 PRWeek salary survey (published in February) will produce figures for the in-house teams of private companies, public sector organisations ...

Salary Survey: Industry on the rise

Confidence is returning to the PR business and salaries and recruitment are heading upwards, writes...-house public sector PR departments, 30 per cent from in-house private sector PR departments and 34 per cent ... -house private sector and in-house public sector PR departments, as opposed to having figures for average ... of the directors of communications in the public sector are at the top end of their scale, at £80,000 plus ...

Opinion: Awareness of ethics means CR needs PR

, CR policies must be communicated not only to shareholders but to consumers as well. All the PR ... - God forbid - a commitment to communicate... a concept that sends a shudder down the spine of some CR ... , Douglas Alexander, delighted an audience of NGOs and CR experts by calling for CR to be kept away from PR ...

News Analysis: PR middlemen face changing role

A report by The Survey Shop shows PR agencies have little trouble crossing the dance floor to lure...The Survey Shop's 'PR 2004' poll of in-house communicators involved in the selection and management of PR agencies - released last week - suggests that only 15 per cent of pitch longlists source ... the PR side is as healthy as the rest of the (intermediary) business,' says Agency Assessments partner ...

PROs reveal why they switch jobs

PR people quit their jobs to advance their careers rather than achieve higher pay, according...The survey interviewed 300 executives agencies and in private and public sector in-house roles ... of 93 per cent of PROs in all age groups thought they would still be in PR in a year's time, only 66 per cent of 22 to 25-year-olds said they would definitely be in PR in five years' time. Sixty-eight per ...

Evaluation: Top of client agenda

Can the PR industry be trusted to measure its own work impartially? While the ranks of teachers ... concept, this is exactly what happens when a PR consultancy is tasked with evaluating its own work for its clients. But this may be about to change.PR agencies might soon find their work open to greater scrutiny ...

 

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