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Troubled drugs giant AstraZeneca calls in dual agency support

15 May 2012 | by Hannah Crown and John Owens

the UK comms team but would not be drawn on whether the firm s global PR suppliers were to be reviewed ... at this stage, but this is not a factor in the way we manage our UK PR agencies. AstraZeneca, which ...

Luther Pendragon to help ABPI tackle controversial NHS reforms

07 Feb 2012 | by Elizabeth Pears

such as AstraZeneca the UK s second-biggest drug maker which announced a worldwide jobs cut of 7,300 last week ...

GlaxoSmithKline launches review of multimillion-pound UK PR roster

31 Jan 2012 | by Elizabeth Pears

Pharmaceutical giant GlaxoSmithKline is to launch a review of its multimillion-pound UK PR roster.... Up to 20 in-house positions will be created for staff specialising in brand PR, particularly ...

The Week

06 Mar 2009

. The independent charity, funded by the drinks industry, is seeking external support to handle both PR and digital work. - Little Chef has hired Lucre to handle its consumer PR activity following a four-way pitch. - Asda has merged its corporate and consumer PR teams into a new media relations team. One PR assistant ...

Coca-Cola up for grabs

27 Feb 2009 | by Arun Sudhaman

PR for the beverage giant's consumer-facing recycling initiative was handled last year by roster agency Trimedia, which devised the successful 'Coke Cans Creation' programme. Coca-Cola GB citizenship manager Liz Lowe confirmed a new brief was up for grabs. Lowe added that the media climate around ...

Paratus helps Costa Coffee to stand out

20 Feb 2009 | by Matt Cartmell

communications projects over the next three months. It did not previously have a retained PR agency. Costa ... . Costa Coffee PR manager Nevina Holland declined to reveal how the brand would differentiate itself ... to explain the campaigns to internal Costa staff and working with baristas to educate them in PR.' Paratus ...

Campaigns: Food and drink - Mushrooms are magic for dieters

20 Feb 2009 | by Chris Hall

Campaign: Mushrooms: The Magic Ingredient for Slimming Client: The Mushroom Bureau PR team ... and administer a five-week diet programme. Having been advertised in two north London papers (the Ilford Recorder and the Barking and Dagenham Recorder), the diet trial began in the second week of November ...

Meda solicits HRT support

30 Jan 2009 | by Gemma O'Reilly

by bringing in PR support for its menopause treatment portfolio.

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

12 Dec 2008

All eyes were on the UK's Food Standards Agency this week as news emerged of the Irish pork scare.

Public Affairs: Lilly hunts for PA help

12 Dec 2008 | by Gemma O'Reilly

The firm's entire public affairs activity is up for grabs and pitches have been taking place this week. A decision is expected in the New Year. Lilly currently uses FD for some public affairs work but the new brief is said to be much wider and FD is believed to have been invited to repitch. UK government ...

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