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Tokyo 2020 appoints Weber Shandwick for Olympics bid

25 May 2012 | by Matt Cartmell

The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo s applicant city phase, handling strategy and PR. Weber Shandwick has previously worked on the Tokyo 2016 Olympic Bid ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

25 May 2012 | by Sara Luker

Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms.

Debenhams revamps comms team with senior hires

25 May 2012 | by Sara Luker

The high street chain has hired Helen Lacey, chief press officer at Which?, as its senior PR ... and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate Thomas has been appointed as PR manager to look after beauty, kidswear, charity and retail services ...

Social care group Anchor seeks agency for Grey Pride campaign

25 May 2012 | by John Owens

Anchor, a major provider of retirement housing, care homes and support for older people throughout England, is seeking to continue the momentum behind recent efforts. Anchor s head of communications and public affairs Mario Ambrosi said: 'We are in the advanced stages of a tender for PR services to help ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ... new direction and enhanced ambition for PR, we are delighted to confirm that Splendid Communications ...

Oli Wheeler leaves Freuds for Viagogo global comms role

24 May 2012 | by Danny Rogers

of the largest and most influential divisions, as the consultancy has expanded beyond its consumer PR roots ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

Travel website Expedia has hired Fleishman-Hillard to handle its PR across the UK, Germany, Italy.... Expedia EMEA senior PR manager Jill Lloyd told PRWeek: We remain committed to a locally tailored approach ... . For trade PR the company will still use Edelman in Italy, Tilder in France, Spider in UK and KPRN in Germany. ...

Digital: Nomophobia drives SecurEnvoy sales

24 May 2012 | by John Owens

Mobile phone security provider SecurEnvoy asked Eskenzi PR to help raise its profile....Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong core trade press activity with big national hits in the UK and overseas, and position SecurEnvoy as a ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

Campaign: Tweets for Eats Client: Benito's Hat PR team: Unity Timescale: October-December 2011 Budget: 12,500 Objectives To drive buzz for Benito's Hat To increase ... audience as young professionals working in creative industries such as advertising, PR, marketing and media ...

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