PR agency the SPA Way has launched a 20,000 national radio campaign on Classic FM advertising its...clients 'who are reluctant to try PR or who have tried it and become disillusioned with it'. Pearson's PBR approach, which was pioneered by the firm five years ago, means the client is guaranteed a certain ...
PRWeek is launching the largest survey of the UK PR industry in six years, alongside the PRCA....The PR Census 2011 , in association with Durrants, will provide a comprehensive overview ... . To inform the census, PR professionals are asked to take ten minutes to fill in a short online survey. Links to the survey will also be distributed to PRWeek bulletin subscribers and PRCA members. To fill in the census ...
WINNER - Barclaycard, Value of Time, Lexis PR...Barclaycard asked Lexis PR to step in and make its credit card friendly and modern to a broad ... and consumer media agenda. The PR team commissioned a survey asking people what they would buy, if they had ... versus a take-away and washing the car versus a car wash. The PR team used graphics and statistics ...
An update on PR Week s campaign to persuade clients to allot ten per cent of PR budgets...An update on PR Week s campaign to persuade clients to allot ten per cent of PR budgets to research and evaluation (R&E) - A survey, by PR student David Pippett of the Uni-versity College of St Mark and St John, of PR consult-ancies with a turnover of under pounds 500,000 showed ...
As the PR business continues to evolve, PRWeek is also changing shape to ensure that it continues...As the PR business continues to evolve, PRWeek is also changing shape to ensure that it continues to reflect the increasing breadth and depth of this industry. The expansion of PRWeek s news section ... including the investigation of the PR stories behind the headlines . At the same time, a new analysis slot ...
The most powerful and influential figures in the UK PR industry are to be profiled in a new book..., specialist publicists and political aides. Each individual selected under PRWeek's criteria ... in the industry's hall of fame. Please look out for this letter and respond quickly to be included in the UK PR ...
Simon Lewis, one of the most influential PR professionals in the UK, is to chair the judging...Lewis, director of corporate affairs for Vodafone, and who previously chaired the programme in 2005, was recently voted as one of the top three corporate comms operators in the country . He will chair a team of up to 75 judges who will be drawn from across the PR industry and the British media ...
This week sees the launch of a PR industry fundraising sale on behalf of the victims of the Asian...PRWeek is calling on consultancies and client companies to donate surplus product samples ... – for the sale. PRWeek is also looking for volunteers to leaflet and to help on the day, plus donations in kind of assistance with security, money handling, refreshments and printing. PRWeek editor-in-chief Kate Nicholas ...
CONSUMER: De Beers Group Marketing has taken on consumer PR agency Exposure for project work....as it seeks to target women in their early twenties. www.prweek.com/uk for the full versions ...
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