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Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish...Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

McLaren Automotive brings in Nissan's Wayne Bruce

23 May 2012 | by John Owens

and marketing director Greg Levine, and to McLaren marketing s group head of communications and PR, Matt Bishop ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24 ... much more emotional way. 'It s important that brands recognise the importance of this group from a ...

Octopus Group appoints Alexia Sciplino from Publicasity

16 May 2012 | by Matt Cartmell

Octopus Group has appointed Publicasity's head of new business to take on the newly created role...Alexia Sciplino will be responsible for developing Octopus Group's positioning, product innovations and further integrating the group's services. She will work closely with agency CEO Sandy Purewal. Sciplino ... new products to market on behalf of Octopus Group s companies Octopus Communications, Rocket ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

groups, without much success. It's too easy these days to follow the money and wonder if there isn ...

Tata IT arm TCS puts Fleishman-Hillard brief up for grabs

10 May 2012 | by Matt Cartmell

The company, which is part of the Tata Group that also owns Jaguar Land Rover, currently uses ... . Tata Group is a multinational conglomerate headquartered in Mumbai. It is one of the largest companies in India by market capitalisation and revenue. The group works in the chemicals, consumer products ...

Stuart Jackson: Turning up the volume

03 May 2012 | by Sara Luker

, Orange Group 1999 Journalist, The Information News Service 1998 Journalist, the Daily Sport ...

Panasonic axes Lewis PR and Axicom after budget review

02 May 2012 | by Sara Luker

The business-to-business arm of the tech giant, Panasonic Computer Products Europe, has switched the accounts of both agencies to Amber Group in the UK and the Worldcom network of independent agencies across ... and projectors business units. Amber Group and Worldcom will work across the division s catalogue of products ...

Lucre handed branding and CRM brief by Portal

17 Apr 2012 | by Hannah Crown

The company, which is predominantly an IBM reseller and counts TNT and property services group ... of the top three IBM software group partners but aside from IBM and IBM customers we re not that known, so we ... . It will be headed by Lucre s Mark Jackson, group head of corporate. Jackson said that, as well as a media relations ...

Rexel UK calls in Hotwire to promote energy efficiency technology

16 Apr 2012 | by Sara Luker

supplies and energy management services to customers. The company is part of the Rexel Group, which has ...

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