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Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ... against its Crazy Bastards show, described as an 'uncensored Jackass'. The Extreme Group formed in 1995 ...

Tesco media director Trevor Datson leaves to consider next steps

Tesco's group media director is set to leave the global retailer without a job to go to....at Danone as external comms director. Group executive director (corporate and legal) Lucy Neville-Rolfe said: After two years as our group media director, Trevor has decided to leave Tesco and pursue career ...

Sinlge malt whisky The Macallan hires Talk PR

The single malt whisky, part of The Edrington Group that owns The Famous Grouse brand, has charged the agency with raising awareness of The Macallan Masters of Photography project. The project, launched in 2008, has been designed to extend the brand's reach and engagement to new audiences by combining whisky ...

Nestlé revamps PR support as protest looms

fresh scrutiny from pressure groups....by campaign group Baby Milk Action. The group is asking Nestl to bring its baby food marketing practices ...

Pendomer in global corporate brief for Heineken

of fellow brewer SABMiller last summer and this week confirmed it had been retained as the firm's group ...

Kellogg's repitches lobbying brief over conflict

Pottinger declining to participate in the process. Despite this, Bell Pottinger Group MD David Wilson ... an agency called K Group Public Relations to enable it to circumnavigate conflicts and take the business ...

Whitehouse Consultancy appointed to fight VAT on sports drinks

businesses and consumer groups to lead a campaign against the introduction of VAT on some sports nutrition

Tesco switches to Brunswick after 12 years with Maitland

The world s third-largest retailer has brought in Alan Parker s international powerhouse, parting company with Maitland after 12 years. It is understood the switch reflects Tesco s increasing focus on growth outside of its UK heartland, despite recent setbacks in the US. Group executive director ...

Food and Drink: Coffee creates a stir to deliver message

this age group thought was safe to drink was one to two cups a day, rather than the four to five cups the BCA recommended. To target this age group, Red Door focused on the graduate recruitment sector ... on Channel 4 - was a compelling celebrity medic for this age group. For mums-to-be, Dr Schenker ...

Food and drink: Jubilee strawberries effort bears fruit

for the Banana Group consortium so am always interested to read about awareness-raising campaigns for any humble ...

 

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