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Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish...Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

Procter & Gamble consolidates Pampers European and UK comms

17 May 2012 | by Sara Luker

Procter & Gamble, the world's largest consumer products group by sales, is consolidating European

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

Tesco's group media director is set to leave the global retailer without a job to go to....at Danone as external comms director. Group executive director (corporate and legal) Lucy Neville-Rolfe said: After two years as our group media director, Trevor has decided to leave Tesco and pursue career ...

Lil-lets brings in Shine Communications for products drive

30 Apr 2012 | by John Owens

. Following management buyouts, in 2006 the Lil-Lets Group was formed. ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 Apr 2012

where to shop. Price was the most important factor for every age group, particularly for the 18- to 24-year-old group, where 50 per cent were concerned with price, while only 14 per cent said convenience ...

Nestlé revamps PR support as protest looms

25 Apr 2012 | by Sara Luker

fresh scrutiny from pressure groups....by campaign group Baby Milk Action. The group is asking Nestl to bring its baby food marketing practices ...

Burlington Arcade picks Gong Muse for PR drive

11 Apr 2012 | by John Owens

and Christmas shopping. The work, previously handled by The Communications Group, will be overseen ...

Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

, the controversial 30-minute Kony 2012 video from campaign group Invisible Children had been viewed 74 million ...

Mischief PR grows management team to match post-acquisition ambition

12 Mar 2012 | by John Owens

really been growing from day one, we re now part of a much bigger group so there s a huge opportunity ...

Hope&Glory PR drafts in Good Relations' Adrian Chitty for top role

09 Mar 2012 | by John Owens

.' Alongside Gordon-Macintosh, Chitty was a co-founder of marketing networking group These4walls in 1999. He ...

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