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CSR - Ferrari gives kids the ride of their lives

15 Jul 2010 | by Cathy Wallace

Client: Ferrari North Europe (FNE) PR team: Jori White Public Relations Timescale: February-June 2010 Budget: 15,000 According to Enzo Ferrari: 'A Ferrari is a dream. For most it will always remain a dream, except for those lucky few.' Ferrari used this philosophy as an idea for an event ...

CIPR Excellence Awards - Crisis Communications - Flood crisis turns into a success

23 Jun 2010 | by Cathy Wallace

information. Between 18 and 26 November, the national and North West press offices handled more than 500 ...

Public sector - St Deiniol's Library celebrates Gladstone

21 Apr 2010 | by Cathy Wallace

Client: St Deiniol's Library PR team: ICG Timescale: January-December 2009 Budget: 10,000 ICG PR was asked to raise the profile of St Deiniol's Library, a residential library in North Wales, during the bicentenary year of its founder, the 19th century Liberal statesman William Gladstone ...

Consumer/sport: Betfair plays on old cricket rivalries

08 Oct 2009 | by Cathy Wallace

. Highlights included Sky Sports News, ITV Wales, BBC Look North, The Guardian , The Sun , The Independent ...

Healthcare: NHS aims to save a million years of life

04 Sep 2009 | by Cathy Wallace

North Timescale 2007-2012 Budget 37,500 The campaign was launched in 2007 and aims to add 2 ... mortality, and geographical inequalities. Bell Pottinger North was appointed from the beginning ... objective. Strategy and plan Bell Pottinger North invited local newspaper editors to a private ...

Scot Free Tories

21 Aug 2009

in electoral fortunes north of Hadrian's wall. The "Cameron Effect" has so far failed to materialise ...

Food and drink - Restaurant awards a success all round

31 Jul 2009 | by Cathy Wallace

Campaign: North East Restaurant Awards...to raise the profile of its membership dining scheme in the North East. Objectives - To raise ... by more than 7,500. There are now 250 participating restaurants in the North East. ...

Salary survey 2008: A war for talent in a thriving industry

12 May 2009

and the affordability of quality housing was a definite factor in attracting people to relocate to the North East ...

Food and drink - National week puts chips back on menu

08 May 2009

, showing six in ten people believed chips tasted better in the north of England than the south ...

Health - Growing Liverpudlians battle the bulge

24 Apr 2009

Client: Liverpool Primary Care Trust PR team: Bell Pottinger North Timescale: February 2008-February 2009 Budget: Up to 500,000 It is thought up to 76,000 adults and 13,000 children in Liverpool are obese. Liverpool's Challenge was launched as the UK's biggest social marketing campaign with the aim ...

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