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US IPR to research comms 'science'

at the University of Florida, has set up a commission to research the 'science' of international PR....IPR president and CEO Frank Ovaitt said the group was tasked with formalising knowledge for a practice that had hitherto used anecdotal stories as its main form of education. The commission's first step will be to undertake a survey of all existing research on international PR. One possible ...

Market Research: Pick of the polls

statistics by region or compare and contrast opinion at an international level. Sample size Certainly ... of international motoring safety and road management exhibition Traffex from two-centimetre diary pieces in trade ... . March Tiscali.co.uk named Wayne Rooney as the UK's favourite Scouser, to celebrate International Scouse ...

News Analysis: PR middlemen face changing role

former marketing controller at Andrex and ex-international marketing director at Sony PlayStation ...

 

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