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Digital: Social Media Policy - Have you considered the pitfalls?

17 Nov 2010 | by Peter Hay

's Twitter feed, can help avoid similar embarrassing incidents. A social media crisis - Nestle, March 2010 What happened? Greenpeace launched a campaign criticising Nestle for its continued ... Facebook and Twitter, to criticise the lack of ethical behaviour of the firm. An employee at Nestle ...

Digital: Social Media Policy - What's your policy?

17 Nov 2010 | by Peter Hay

Social media may have democratised the web but they have also presented organisations with a new set of reputational risks. These risks are not just from external sources. What a company's employees say online can also have a damaging effect on a brand. Nestle discovered this in March when ...

 

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