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Nestlé revamps PR support as protest looms

with several agencies, with a view to asking a maximum of four to pitch. Nestl currently uses Fishburn ... was understood to be worth around 500,000 a year. The chosen agency will handle Nestl s public affairs, corporate affairs, corporate responsibility and social media activities. A Nestl spokeswoman declined ...

NGOs denounce Burson-Marsteller's Brand Vulnerability Index

Burson-Marsteller is advising corporates on new ways to offset the growing danger from campaigning NGOs such as Greenpeace, which rec ently attacked Nestl over its use of palm oil . B-M s Brand Vulnerability Index (BVI) is aimed at identifying emerging risks, allowing pre-emptive engagement and mediation ...

Taking Action - Greenpeace vs Nestle

Protesters: Greenpeace Target: Nestle Location: Croydon Date: 17 March...The lowdown Members of Greenpeace dressed up as orangutans and protested outside Nestle ... attention to the NGO's ongoing battle with Nestle, owner of the KitKat brand, over its supply chain. Why ... the worst practices of the palm oil industry, Nestle has done diddly squat,' said Greenpeace. How did ...

Profile: Kay Boycott, director of communications, policy and campaigns, Shelter

, Johnson Johnson 1991 Assistant brand manager, then national account executive, Nestl Rowntree ...

Public Affairs: The Week in Lobbying

Nestle is understood to be deciding between incumbent Weber Shandwick and rival agency Fishburn

Nestle says its products are safe

Nestle has been forced to mount a rearguard PR operation after becoming embroiled in the Chinese ... manufactured by other baby milk suppliers. Supermarket chains in Hong Kong started recalling Nestle products after a local newspaper, the Chinese-language Apple Daily, said it found traces of melamine in Nestle ...

Iris appoints for pan-Euro focus

campaigns for the likes of PepsiCo, Pizza Hut and Nestl Rowntree. ...

Geronimo swoops for former Scottish Government PRO

The public sector specialist has appointed Penny Clifton as a board director based in its London office. Clifton was previously an associate director at Spreckley Partners where she worked on the UK launch of Magners and Nestle s CSR programme. Before Spreckley, Clifton spent eight years at Munro ...

Event to focus on voluntary links

The conference on sustainable corporate and voluntary partnerships is being run by PRWeek sister title Third Sector on 11 October. Nestl s head of corporate affairs Hilary Parsons will explain how to make an identifiable presence for a partnership. Innocent Drinks marketing director Jamie ...

Cynicism does the Fairtrade cause no good

are being asked about the commitment of corporations that have apparently now seen the light. Nestle ... Blend represents just one brand, not a com-pany-wide Fairtrade policy. Nestle carries a lot of baggage ...

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