Nestle is kicking off a global shake-up of PR agency arrangements, with numerous brands likely...PRWeek has learned that the Swiss-based multinational is undergoing a global pitch for its non-confectionery business.
While Nestle is best known for confectionery - handled in the UK by Frank PR - it also ...
' but not corporate.
As well as Frank, Nestle uses Fishburn Hedges in the UK. Nestle head of corporate media ...
07 Apr 2010
| by David Singleton
Nestle is stepping up a long-running hunt for a heavyweight comms operator to oversee its global...was put on hold as Nestle considered the fallout from its latest PR disaster. Nestle was recently taken ...
was quickly becoming a social media crisis . An insider with close links to Nestle said the firm was now ...
. The source added: 'Nestle may be a blue chip firm but it doesn't want a traditional blue chip comms operator ...
Protesters: Greenpeace
Target: Nestle
Location: Croydon
Date: 17 March...The lowdown Members of Greenpeace dressed up as orangutans and protested outside Nestle ...
attention to the NGO's ongoing battle with Nestle, owner of the KitKat brand, over its supply chain. Why ...
the worst practices of the palm oil industry, Nestle has done diddly squat,' said Greenpeace. How did ...
26 Mar 2010
Kicked Kat Confectionery firm Nestle struggled to contain a barrage of criticism from angry...The attacks followed claims in a Greenpeace viral that Nestle is
continuing to source palm oil from Sinar Mas, an Indonesian firm accused
of illegal deforestation of rainforests. After a Nestle ...
two weeks ago, that Nestle was in the cross-hairs of
Greenpeace. It was hardly a great surprise ...
12 Feb 2010
Contrary to the article 'Nestle briefs agencies for online charm offensive to counter criticism...and will continue to focus on
developing our online presence to engender further engagement and
advocacy with Nestle and our many popular brands. Robin Tickle, head of corporate media relations, Nestle Editor's response: PRWeek was informed by two PR agencies that they were
invited in by Nestle recently. Mr Tickle was given ...
03 Feb 2010
| by Arun Sudhaman
Nestle is embarking on an emergency online PR campaign to restore its reputation amid sustained ...
as Nestle continues to encounter vociferous online opposition on a range of issues, from traditional concerns about its formula milk, to newer attacks on its digital marketing efforts. Nestle is understood ...
11 Dec 2009
Chocolate-covered ethics Confectionery giant Nestle announced that Britain's most popular chocolate...reminders about KitKat's Nestle parentage and
its negative reputation for alleged dubious practices in the developing
world. But Nestle stymied some of this criticism with its MD's description of
the change as the 'beginning of a long journey'. And he is right: in
taking this step, Nestle will be expected to take many ...
12 Dec 2008
| by David Singleton
Weber Shandwick's public affairs division is set to lose a key client after Nestle this week called...brief would have a far greater
consumer focus. Nestle head of corporate comms Sam Fulton said: 'Following a change in
its agency requirements, Nestle... has decided to appoint Fishburn
Hedges to provide ...
service to the
company, will continue to provide public affairs support to Nestle in
Brussels.' Weber ...
02 Oct 2008
| by Gemma O'Reilly
Nestle is attempting to shut down a nascent website run by campaign group Baby Milk Action....refused to transfer the domain name, nestlesa.org, to Nestle. The site will air concerns about Nestle ...
. It is being launched on 4 October - the 20th anniversary of the start of a boycott of Nestle over its allegedly aggressive marketing of baby milk. Nestle hit the headlines last week when its PR team ...
26 Sep 2008
| by Gemma O'Reilly
Nestle has been forced to mount a rearguard PR operation after becoming
embroiled in the Chinese ...
manufactured by other baby milk
suppliers. Supermarket chains in Hong Kong started recalling Nestle products after
a local newspaper, the Chinese-language Apple Daily, said it found
traces of melamine in Nestle ...
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