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PROFILE: Romola Christopherson, Department of Health; Directing the media traffic

Watching Department of Health information director Romola Christopherson steer Stephen Dorrell...Watching Department of Health information director Romola Christopherson steer Stephen Dorrell through the nation s BSE-hungry press is like observing a hybrid of security guard, choreographer ... alerts, Care in the Community, the first BSE scare, six health secretaries and the everyday rigours ...

CAMPAIGNS: Egg box idea keeps health worry at bay - Consumer PR

of consumers believe health advice from the 1970s, that they should eat no more than three eggs per week ... the British Egg Information Service, to implement a consumer campaign encouraging people to eat an egg a day ... with an information drive to health journalists on the latest egg research from a series of US scientific trials ...

MEDIA: Profile: Taking a serious view of health - Charlotte Packer, editor, Real Health and Beauty

that seems to be the national obsession. We have seen ZM, Women s Health and Vital launch in the last three...Sometimes you can pick up on the nation s zeitgeist by looking at magazine shelves. Last year, there was a wave of interior and home interest magazines flooding the market. This year it s health that seems to be the national obsession. We have seen ZM, Women s Health and Vital launch in the last ...

FOCUS: HEALTH PR; The message that is skin deep

With minimal PR budgets health authorities and cancer charities have raised awareness...three years of its Health of the Nation target, which aims to halt the spread of skin cancer ... With minimal PR budgets health authorities and cancer charities have raised awareness of the perils of unprotected sun tanning as well as making pale skin more fashionable. Health Education ...

CAMPAIGNS: JUDGE AND JURY; Eva and Caprice are a great pair but where was the health issue?

National Wonderbra Week secured brilliant media coverage, but it didn t go far enough to alert...National Wonderbra Week secured brilliant media coverage, but it didn t go far enough to alert ... not improve your health but by God do they provide good copy and even better pictures. We all know ... of the body put together. As a result, Wonderbra Week was bound to be a huge success. Pity poor old National ...

PROFILE: Edna Kissman, Burson-Marsteller; A home run for health PR

Baseball loving Edna Kissman knows what s good for her health division...Baseball loving Edna Kissman knows what s good for her health division When Edna Kissman arrived at Burson-Marsteller s New York offices in 1978 her first assignment was to take a crash course ... monitoring service and translated the Hebrew press for Kissinger s select entourage of journalists ...

as European players get to grips with the complex relationships at state, national, EU and international

opinion in France and across Europe, garner support in European capitals, counter a national boycott campaign launched by French pressure groups, and organise support in the United Nations and the World ... interdependence of nation states. The old domestic agenda has become internationalised and the traditional ...

Healthcare: Health websites are not trusted

Doctors do not trust the information pharmaceutical companies put on websites about their own products, according to results collated from a recent survey.

Shortbread in health campaign

Weight Watchers has called in NP PR to position its shortbread range as a 'healthy, diet product', the first time it has hired an agency to promote one of its branded products.

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major

mothers with free goods, services andinformation the Bounty Group has become almost a national ... gains access to information, services and products that ease her through her pregnancy ... . Director Julie Flexen explains how the agency targets health professionals in order to ensure that its ...

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