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Emma Flack, Unilever: A recipe for good health

health and cholesterol awareness and successfully sponsoring the London Marathon for 13 years. However, businesses of our size and stature must walk the talk. So we launched a year-long workplace health pilot - Fit Business. Its success demonstrates how businesses can improve the health of the nation - critical ...

Mike Fairman, Giffgaff: Call time on the call centre

Mobile network operator giffgaff 'crowd sourced' its customer service using online tools....mobile service in November 2009, we launched a member forum. This drew in digitally native, tech-savvy individuals best placed to power new product development and customer service, and to generate word of mouth ... service. For giffgaff's prosumer audience, this approach delivers better service than the 'big network ...

Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience

, surprised - then wrong-footed. With negative local and national media snowballing, the immediacy ... that introduces new street lighting for health, safety, welfare, cost and environmental goals, but fails to inform ... as writing individual letters to householders explaining the benefits of a new waste collection service ...

Malcolm Gooderham, TLG Communications: Build your reputation online

position and narrative about 'healthy' in relation to maternal and infant health. More than a decade ago Johnson Johnson became involved with and bought babycenter.com - think of a health-based Mumsnet. More recently the company has helped launch the ' text4baby ' service, providing support for pregnant mothers ...

Client View - Nick Hindle, McDonald's: Managing the McFightback

history - a storm in a teacup became a tipping point for the brand. Then Fast Food Nation became a ... and Kris Kristofferson were lined up for the Hollywood take on Fast Food Nation and its author Eric ... and nationally. Job swaps were stepped up and third parties mobilised to comment. We made it possible to take ...

How should Twitter spoof accounts be dealt with?

and explain the potential risks associated with confusing people where the safety of medicines and health ... -time monitoring service, Metrica Radar, to find it and alert them. We are media measurement experts and our ...

How would you deal with an assault from UK Uncut on your clients?

, Fleishman-Hillard If it is a consumer or service-focused organisation, the message should ... obligation in National Insurance, corporation tax, duties and excise on top of capital investment. Deploy ...

Client View: Hurdling the Olympic media obstacles

of this unique situation. 'Cathy lived through it (shouldering a nation's Olympic hopes) in Australia ... epitomises health, wellbeing, beauty, hard work and wholesomeness. As much as she is a sportsperson, we don ...

Client view: Big picture, new perspectives

name two years ago, we launched into one of the toughest environments the financial services sector had ... in the financial services sector. Traditionally, insurance companies have few direct touch points ... 's National Theatre, for instance, we created a pop-up photography studio, giving people a chance to have ...

Andrew Ager, Weber Shandwick: Do something Olympic

Winter Olympics of 2010 was where red mittens ruled and a whole nation suddenly realised half-way through ... specialised service providers. Yet they have one thing in common - they have invested a significant amount ...

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