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National Priorities, Local Action? An analysis of PCTs' World Class Commissioning policies.

health services....will not provide a successful strategy for improving health services. This report provides the first national ... Health Mandate has published a ground-breaking new report National Priorities, Local Action ... , a hitherto low profile issue for many health services, has been prioritised by approximately half ...

Public sector/health - Coventry pledges to stop smoking

of referrals made to stop-smoking services - To increase demand for local stop-smoking services ahead of the launch of a service to be offered in supermarkets and pharmacies - To help people stop smoking ... the Big Pledge bus for information and advice. Of these, 460 were referred to a stop- smoking service ...

Health - Rowing to reduce the risk of stroke

. MEASUREMENT AND EVALUATION In total, 61 pieces of coverage appeared in national, regional, broadcast ...

Food and drink - National week puts chips back on menu

Campaign: National Chip Week 2009...Since National Chip Week began 18 years ago, the media have become preoccupied with health ... - To generate on-message national and regional coverage of National Chip Week 2009 - To divert coverage from ... traffic to the National Chip Week website. STRATEGY AND PLAN Ceres commissioned research with Leeds ...

Health - Growing Liverpudlians battle the bulge

Campaign: Liverpool's Challenge

Reputation Survey: Rail Services

/OnePoll, the cost of travel is the public's biggest frustration with rail services - at 45 per cent. It was more ... . There also seems to be long-term disillusionment with the overall handling of rail services. Half of those asked believed the standard of service had dropped since privatisation. Despite this, when asked how ...

Healthcare: NHS aims to save a million years of life

East Lancashire suffers greatly from health inequalities, according to NHS East Lancashire, which...efforts on six core health issues: alcohol misuse, chronic heart disease, drug abuse, smoking, infant ... To encourage individuals to make the best use of NHS services To help NHS East Lancashire achieve its ... , and SMYL staff have been positioned as spokespeople by commenting on national statistics and topical issues ...

Entertainment/Arts - National Ballet conveys Christmas magic

Client: English National Ballet PR team: JB Pelham PR Timescale: December 2009 - January 2010 ... positive coverage around the English National Ballet. Objectives - To drive ticket sales - To generate greater awareness of the English National Ballet during the London Christmas season ...

Health/food & drink - Love Dips sit well on diet-focused menus

staple - To highlight the health benefits of dips. Strategy and plan The PR team developed a ...

Public sector - PM apologises to child migrants

Campaign: Prime Minister's apology to the nation over child migration...Client: Department of Health PR team: Bell Pottinger Timescale: January-February 2010 Budget: 37K plus pro-bono investment Bell Pottinger was asked by the Department of Health to support the Prime Minister's apology on behalf of the nation for the child migration scheme that ended in the 1960s ...

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