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Market Research: Pick of the polls

03 Dec 2004 | by Mary Cowlett

From lists of favourite comedians, films and footballers to surveys on health, finances, education ... , Blitz refers to the blatant plugging of corporate products or services and statistics that provide ... from an authoritative and objective source. 'It depends on the nature of the project, but most national ...

Opinion: Leader - Lessons to be learnt from agency data

15 Oct 2004 | by Gidon Freeman, gidon.freeman@haynet.com

credentials packs as they do into client service and delivery. That is the depressing conclusion of The Survey

Salary Survey: Industry on the rise

28 Jan 2005 | by Stephanie Siegle

to be industrial products and services, although increased business from the leisure and travel sector means ... industry sector, technology and telecoms, to third place. Financial services and institutions continue ... includes private health insurance, 26 days' holiday plus the possibility of adding extra days through ...

Editorial: Brand value league proves PR's worth

05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com

Although a little limited, in that (for various reasons) it does not include brands such as Mars, Wal-Mart and British Airways, the list is always a fascinating insight into the health of the products and companies that mould our lifestyles (see www.prweek.com for full table). It is significant that Google ...

Public Sector: PR Store helps West Lothian find local volunteers

29 Apr 2005

their views on public services.' Community councils were set up in Scotland in the mid-1970s as part of a ...

EUjet collapse impacts Planestation reputation

05 Aug 2005 | by Alex Black

Planestation. Reputation Monitor is compiled from Thomson Intermedia's National News Index, a measure ...

MG Rover, the Treasury and UBS prop up table

15 Apr 2005 | by Donna Werbner

is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock ...

Evaluation: Top of client agenda

01 Oct 2004

's clients, who include Motorola and Fujitsu Services, have adopted some form of analysis with the agency ... agencies that support different areas of the business, such as legal, roadside and financial services ... context. In practice, however, agencies are unable to offer a full evaluation service. 'There is a ...

News Analysis: PR middlemen face changing role

22 Oct 2004

. Creative Brief Launched in February, the online service allows clients to search a database of agency ...

 

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