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PRWeek Awards 2011: Financial Services

, retailers and the payment industry. It also had to spark interest when the service had already launched ... , the agency planned 'Frustration Nation', a research-based news story, based on the question: 'How long would ... and proactive. More than 175 articles were generated, including 19 national articles. An 80 per cent rise ...

Consumer healthcare expert believes a hung parliament need not impact PR industry

parliament on selfcare and improvements in public health....common realisation of the service and drug-cost savings required at the Department of Health. Reading ... pledged to halve the amount that the Department of Health spends on advertising, publishing and PR. If they are part of a future coalition government, what could happen to our public health marketing campaigns ...

Election slogans failed to resonate with voters, survey finds

national health service and your schools'. However, this only cut through to 32 per cent of voters ... -as-Gene-Hunt poster. The hostility of the national press meant Labour struggled to be heard. The herculean efforts ...

Generating Ideas: The theory of creativity

PRWeek and the Mental Health Foundation teamed up to test eight principles for promoting creativity...of the most popular techniques designed to get their creative juices flowing. Just:: Health PR was appointed ... Health Foundation's head of marketing Laura Parker to organise an idea-storming session around a live ... of media specialists, and those with and without knowledge of the mental health field: Laura Parker Head ...

Primary care trusts to receive £8m for cancer prevention campaigns

, health minister Ann Keen has announced....with cancer symptoms receive their results from diagnostic tests within one week. Health minister Ann Keen ...

Online resources: Better connected

More and more online services promise to link PR execs and journalists, but which are the most...In 1997 technology journalist Daryl Willcox came across an online service that connected academics ... and journalists. Later that year he launched SourceWire, a service that all owed technology journalists to req ... that Vocus has acquired Help a Reporter Out, an American-based service that is free to journalists and PROs ...

New York rebirth and tourism: Key dates

On 12 September 2011 the National September 11 Memorial will open to the public on the site

Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle

advanced SEO services, but by developing our skills and understanding of this space, we can certainly play ... for Lloydspharmacy , for example, involved creating a news story about sexual health risks. This was tied ... sexual partners). The result was coverage in national newspapers, blogs and social networks, and more ...

Graham Lancaster, Euro RSCG Biss Lancaster: The best job in the world

areas such as health and climate change. The mix of talents needed in PR - a good intellect and quick ... are at our best, I have no hesitation in saying PR is the senior service of all the communications ...

29 under 29: Not the usual suspects

sources the most popular tourist spots in the UK. This activity was the first of its kind by a national ... in the past year, and has organised comms for high-profile visits by Health Secretary Andrew Lansley and Mayor ... Health Those who have met Shah are quick to praise her tenacity, passion and professionalism ...

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