24 May 2012
| by John Owens
awareness and create interest from potential customers
To gain national media coverage.
Strategy and plan
Maxim targeted national journalists and news agencies to secure their attendance ...
24 May 2012
| by John Owens
Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000
Objectives
To supplement already strong core trade press activity with big national hits in the UK and overseas, and position SecurEnvoy as a ...
22 May 2012
| by John Owens
have spent time strengthening our capabilities in these regions Last week, PRWeek revealed the move ...
for its national broadband network two months ago. Currently Huawei has no plans to repitch its consumer ...
The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad.
The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share.
Rishabh Jaipuria, head of online ...
17 May 2012
| by John Owens
/OnePoll Reputation Survey last week looking at privacy and social media, 3.5 per cent of those asked said they used MySpace at least once a week - compared with 54 per cent who used Facebook. ...
16 May 2012
| by John Owens
Wikimedia UK, a charity that works on behalf of the website, uploaded a draft document this week that covers best practice tips. These were developed by working alongside the CIPR. The move follows Portland being accused of removing Stella Artois' 'wife-beater' nickname from the website, and a Wikipedia ...
10 May 2012
| by Charles Arthur
much national print coverage the client will get.
The three big tech companies - Apple, Google ...
at regularly sending stories to the nationals did not go unnoticed and the Sunday Sport editor Paul Carter ...
and producing music. 'I then inflict it on friends and family,' he laughs. 'Every Christmas me, the wife ...
03 May 2012
| by Sara Luker
.'
O2 has shortlisted a handful of agencies for the brief, with pitches due to be held in two weeks ...