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Entertainment: Lappset happy with angry approach

awareness and create interest from potential customers To gain national media coverage. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...

Digital: Nomophobia drives SecurEnvoy sales

Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong core trade press activity with big national hits in the UK and overseas, and position SecurEnvoy as a ...

Peter Ross made head of Weber Shandwick's tech team

have spent time strengthening our capabilities in these regions Last week, PRWeek revealed the move ...

Chinese telecoms giant Huawei in comms review

for its national broadband network two months ago. Currently Huawei has no plans to repitch its consumer ...

Phone company Vectone seeks help to target UK black and ethnic market

The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ...

MySpace in agency talks ahead of brand relaunch

/OnePoll Reputation Survey last week looking at privacy and social media, 3.5 per cent of those asked said they used MySpace at least once a week - compared with 54 per cent who used Facebook. ...

CIPR calls for feedback on PR guidelines about Wikipedia use

Wikimedia UK, a charity that works on behalf of the website, uploaded a draft document this week that covers best practice tips. These were developed by working alongside the CIPR. The move follows Portland being accused of removing Stella Artois' 'wife-beater' nickname from the website, and a Wikipedia ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

much national print coverage the client will get. The three big tech companies - Apple, Google ...

Stuart Jackson: Turning up the volume

at regularly sending stories to the nationals did not go unnoticed and the Sunday Sport editor Paul Carter ... and producing music. 'I then inflict it on friends and family,' he laughs. 'Every Christmas me, the wife ...

O2 seeks help to drive 'talking' around products

.' O2 has shortlisted a handful of agencies for the brief, with pitches due to be held in two weeks ...

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