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Debenhams revamps comms team with senior hires

with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...

Anthony Hilton: Tesco loses out in likeability stakes

One has to be struck by the contrasting treatment of Tesco and Sainsbury's in recent weeks in the media and the markets. The appointment last year of Philip Clarke as chief executive of Tesco coincided ... it was watered down for publication. And last week's Queen's Speech outlined a bill that proposes to create ...

Hobbycraft picks Euro RSCG to support major expansion

much wider appeal. We want to engage with families and inspire them to try out new crafts. Euro demonstrated that it clearly understands our audience and the sector we are in. The agency s national PR arm ... the Manchester office. The national campaign will include showcasing key Christmas items to the press and a ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market leader unveiled a 1bn plan to overhaul its stores after announcing its first fall in UK profits in 20 ...

Land Securities seeks PR help for Trinity Leeds launch

share our ambition to launch Trinity Leeds to our customers regionally and nationally. The venue ...

Blue Rubicon launches agency Surname & Surname

Blue Rubicon launched a consumer brand agency offshoot this week, in an attempt to occupy...in the middle and combine our creativity with our strategic thinking.' The launch comes weeks after Blue ...

Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland customers. Brazen s MD Gary Bramwell will be heading up a seven-strong team at Brazen with associate ...

CSR: Golden Square gets green makeover

Climate Change and the Energy Saving Trust. The Facebook campaign gained 498 likes in four weeks, and 2 ...

Asda appoints Open Road for public affairs as focus shifts to local activities

been held by TLG since 2008, also understood to be one of two contenders in last week s bid. Won on a ...

Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position

Halfords has called in Pitch PR to lead a national consumer campaign highlighting its position...strategy, Pitch will target national, consumer lifestyle and specialist publications both in print ...

 

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