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The first of such collaborations with designer Yves B har, named SodaStream Source, was recently launched during Milan Design Week. The agency's wider brief extends to profiling for SodaStream CEO Daniel ... is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...
Following the news this week that the Academy of Royal Medical Colleges is to launch its own anti-obesity campaign , the PRWeek podcast looked at the Government s PR efforts to encourage healthy eating. Mike Birtwistle, MD of MHP Health Mandate, and Liam McCloy, public affairs and corporate comms director ...
promote Sweden as a new culinary nation of Europe, with a focus on the province of Skane as a destination.
of fellow brewer SABMiller last summer and this week confirmed it had been retained as the firm's group ...
buyout of a chunk of Chime s PR division in the coming weeks after news broke in January they were exploring the possibility . Earlier this week it emerged WPP increased its Chime shareholding to more ...
share our ambition to launch Trinity Leeds to our customers regionally and nationally. The venue ...
that the consultation on its plans will last only six weeks rather than the standard 12. Whitehouse has been ... . Members of the Alliance include Consumers for Health Choice, MaxiMuscle, CLF, the National Food Manufacturers Association and the National Association of Health Stores. The campaign will be directed ...
for National Baking Week in October. MEASUREMENT AND EVALUATION The campaign generated more than 100 ... cent in year-on-year online UK sales compared with the same period in 2010. Prominent national coverage ...
, as well as pregnancy and family bloggers, and online media. Campaigns included the 'Take 5 and Gain 10 ... and other online family media were targeted, with Schenker drafted in to address women's concerns around ... recruitment website Milkround.com. The feature on the Netmums site gained 200,000 hits. Eight family ...
of the campaign involved reinforcing the fruit's 'Best of British' credentials. The team commissioned national research to identify relevant news hooks to pitch to national media. The research found that while 89 per cent of the nation claimed to support British fresh produce, only 26 per cent were actively seeking ...
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