24 May 2012
| by John Owens
awareness and create interest from potential customers
To gain national media coverage.
Strategy and plan
Maxim targeted national journalists and news agencies to secure their attendance ...
18 May 2012
| by Hannah Crown
to secure coverage with national and online media in the run-up to Christmas
To encourage more ...
an extra element of news interest.
The 40ft Christmas tree was assembled on-site during a two-week ...
In the three weeks leading up to Christmas, St Pancras International saw a 20 per cent increase in retail sales ...
14 May 2012
| by John Owens
, which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based ...
10 May 2012
| by Hannah Crown
calendar of media coverage by the specialist press.
A national media relations campaign was then put ...
of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...
08 May 2012
| by John Owens
The first of such collaborations with designer Yves B har, named SodaStream Source, was recently launched during Milan Design Week. The agency's wider brief extends to profiling for SodaStream CEO Daniel ...
is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...
27 Apr 2012
| by John Owens
the main buyer of the products, and we re especially looking to get mums and families involved ...
26 Apr 2012
Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation.
Last week, the market leader unveiled a 1bn plan to overhaul its stores after announcing its first fall in UK profits in 20 ...
share our ambition to launch Trinity Leeds to our customers regionally and nationally. The venue ...
29 Mar 2012
| by John Owens
for National Baking Week in October.
MEASUREMENT AND EVALUATION
The campaign generated more than 100 ...
cent in year-on-year online UK sales compared with the same period in 2010. Prominent national coverage ...
22 Mar 2012
| by John Owens
's premiere, the stunt was sold in to national broadcast journalists, who were invited to visit a ...
and national print, radio, TV and online.
RESULTS
In 2011, visitor numbers to birthplace properties ...