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In 2004 junk mail was crowned as the nation's biggest consumer gripe by the BBC's current affairs programme Brassed Off Britain. The Direct Marketing Association (DMA) was the direct mail industry's lone representative on the programme and felt that it, and its members had been unfairly portrayed. Last year ...
The National Institute for Health and Clinical Excellence (NICE) is working with the British Hypertension Society (BHS) to review new data on the management of hypertension - more commonly known as high blood pressure. And why now? The results of the Anglo-Scandinavian Cardiac Outcome Trial (ASCOT ...
a household eats out and how much it spends on food shopping every week. London is largely made up ... into Wealthy Executives, Affluent Greys and Flourishing Families, all of which can be defined into types ... families with mortgages, and villages with wealthy commuters. Acorn shows that affluent mature ...
that direct mail addressed to the deceased had on the bereaved families. Objectives To encourage members of the public to register deceased family members. To encourage companies to use ... and Plan Eulogy developed a two-pronged strategy targeting national and, more importantly, local ...
override national legislation, the time is now ripe for a sector-wide review of consumer relations. ...
coverage and implement a national media campaign for Flood Action Week, in conjunction with Circus ... last year) to Flood Action Week. National press and broadcast media were targeted and the strategy ... of the week'. Broadcast coverage included 32 items on national TV and radio, 41 regional TV and 234 ...
, Loveyourskin.co.uk, and even the national roadshow.' Managing director Catherine Schram is heading ...
by US-based Young and Rubicam in September last year (PR Week, 24 September 1999), with a pledge ...
, complains Hooper. The intangibility of it frustrates some clients. But last week, The Rowland ...
Simons, who joined Ogilvy Group as UK chairman and chief executive this week. Brian MacLaurin ... . MacLaurin will target the trade press, the advertising industry and specialist sections of the national ... . Its PR division in the UK is recovering from an 18 per cent fall in income in 1997. PR Week ...
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