with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...
24 May 2012
| by John Owens
awareness and create interest from potential customers
To gain national media coverage.
Strategy and plan
Maxim targeted national journalists and news agencies to secure their attendance ...
24 May 2012
| by John Owens
Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000
Objectives
To supplement already strong core trade press activity with big national hits in the UK and overseas, and position SecurEnvoy as a ...
This week, further details emerged of the Government's new approach to its comms campaigns after...to be seen to be doing some useful stuff.
Maude admitted this week that 'governments need to communicate ...
pages of analysis a week generated by firms, bombarding media sources with more than 1,000 graphs ...
areas affecting UK corporates.
This week, the think-tank will release The Growth Factory, a report ...
24 May 2012
| by John Owens
, rather than national.'
A Commissioning Board Authority spokesman said efforts would now be made ...
24 May 2012
| by Ian Monk
This week it heard Lord Mandelson noting the press' 'trust in what they are being told is the truth has deteriorated' since he became Labour's director of comms in 1985.
Cue howls of derision from the media at the irony of the statement, coming from the man whose spin they blame for the death ...
24 May 2012
| by John Woodcock
this week. Cameron's attempts to stress the importance of keeping the eurozone together were dismissed ...
24 May 2012
| by Matt Cartmell
grounds'.
Last week, Prime Minister David Cameron told reporters ahead of the G8 summit at Camp David ...
National in Paris, and possible future editions of The Ryder Cup in mainland Europe. Grayling s Scottish ...