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Debenhams revamps comms team with senior hires

with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...

Entertainment: Lappset happy with angry approach

awareness and create interest from potential customers To gain national media coverage. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...

Digital: Nomophobia drives SecurEnvoy sales

Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong core trade press activity with big national hits in the UK and overseas, and position SecurEnvoy as a ...

Danny Rogers: Maude's comms plan may be too austere

This week, further details emerged of the Government's new approach to its comms campaigns after...to be seen to be doing some useful stuff. Maude admitted this week that 'governments need to communicate ...

Media ignore bulk of research reports, finds TLG

pages of analysis a week generated by firms, bombarding media sources with more than 1,000 graphs ... areas affecting UK corporates. This week, the think-tank will release The Growth Factory, a report ...

GPs reject plans to overhaul PR in NHS

, rather than national.' A Commissioning Board Authority spokesman said efforts would now be made ...

Ian Monk: Mandelson shines a light on spin

This week it heard Lord Mandelson noting the press' 'trust in what they are being told is the truth has deteriorated' since he became Labour's director of comms in 1985. Cue howls of derision from the media at the irony of the statement, coming from the man whose spin they blame for the death ...

John Woodcock: Coalition needs to address basics

this week. Cameron's attempts to stress the importance of keeping the eurozone together were dismissed ...

Barclays Bank hunts for lobbying help on EU laws

grounds'. Last week, Prime Minister David Cameron told reporters ahead of the G8 summit at Camp David ...

Ryder Cup appoints Grayling to handle international comms

National in Paris, and possible future editions of The Ryder Cup in mainland Europe. Grayling s Scottish ...

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