Soft Sell
05 Jul 1996 | by KATE NICHOLAS
responsible for the company s advertising, Microsoft s low key involvement with charities such as NSPCC ...
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ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott
26 Oct 2001 | by CHRIS SCOTT
are to the UK'. Among other charitable feats, Microsoft sponsored the NSPCC's Full Stop campaign ...
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