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Danny Rogers: The day PR outflanked other disciplines
20 Sep 2009 | by Danny Rogers
. For this reason we chose the NSPCC, because where better to channel innovation and effort than into protecting ... !' But I can assure you this was a genuine decision made by a senior client team at the NSPCC, which will now enter negotiations with Porter Novelli to get the campaign off the ground. The NSPCC said Porter ...
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