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Luther Pendragon to help ABPI tackle controversial NHS reforms

long-term strategy to cope with controversial NHS reforms....with politicians, patient organisations and the NHS. Some of the challenges include supporting members ... 90 per cent of all medicines used by the NHS and the majority of those under development. Luther Pendragon MD Simon Whale said: NHS reforms and a changing commercial environment mean ...

Pfizer in major bid to boost community ties

The appointment is designed to boost its relationships with, and reputation among, UK audiences such as the NHS, regulators and local communities. It comes as Pfizer, which makes drugs such as Viagra and cholesterol-buster Lipitor, plans further recruitment to a newly created UK CR team. Luker joins from ...

At a Glance: Roche's cancer drugs hit nationalheadlines

in Scotland, London and Derbyshire, it will not be assessed for prescription by the NHS until 2007 - despite ... to patients in England and Wales if NHS Trusts are willing to provide funding. And Ketchum does PR ...

Public Affairs: Alliance Unichem hires first PA firm

or 60 years,' said Alliance Pharmacy NHS strategy manager Jonathan Buisson. 'There is a switch ...

Ethical Healthcare: Under the microscope

European Women for Human Papilloma Virus Testing, calling for a new NHS screening test. The Observer ...

Healthcare: At a Glance - ABPI launches NHS document

Titled 'NHS and Pharmaceutical Industry Working Together for Patients', the document - unveiled ... this is something the ABPI - not the NHS - is pushing? The ABPI is certainly leading the campaign, but it has brought three NHS organisations along with it: the National Association of Primary Care (NAPC) represents ...

Healthcare: No-smoking area

and prescription drug Zyban from an ethical-healthcare and NHS-policy perspective. Clearly there is no shortage ...

PUBLIC SECT0R: Govt to launch Five-A-Day fruit and veg push

Called the Five-A-Day initiative, the campaign will start in around two months' time and run to March 2003. This will be the first time the Government has run a national PR campaign to improve fruit and vegetable intake, which is seen as vital to cutting the strain on the NHS and reducing the number of deaths ...

ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry

that smoking kills 120,000 people per annum in the UK and costs the NHS between #1.4 and #1.7 billion ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

, practice nurses and school nurses are the gatekeepers to the NHS and their views are very influential ... the current NHS system. Although the study had been funded by Johnson and Johnson s Philanthropic ... credibility the agency conducted preliminary message testing among NHS Hospital Trusts, midwives, other ...

 

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