Mothercare calls in Diffusion for digital PR drive to target parents
22 Jul 2010 | by Peter Hay
Baby and parenting retail group Mothercare is launching a digital PR drive to target influential...The Mothercare Group, which owns the Mothercare and Early Learning Centre brands, has charged ... , spending 26 hours surfing the web. Diffusion will work with Mothercare to listen to perceptions ... breakfast TV to blogs,' said Diffusion MD Ivan Ristic. 'Brands like Mothercare must take an integrated ...


