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Mothercare calls in Diffusion for digital PR drive to target parents

Baby and parenting retail group Mothercare is launching a digital PR drive to target influential...The Mothercare Group, which owns the Mothercare and Early Learning Centre brands, has charged ... , spending 26 hours surfing the web. Diffusion will work with Mothercare to listen to perceptions ... breakfast TV to blogs,' said Diffusion MD Ivan Ristic. 'Brands like Mothercare must take an integrated ...

FD and Brunswick take sides in Mothercare deal

Babycare retailer Mothercare has inked a deal with Chelsea Stores Holdings that could lead to the purchase of the Early Learning Centre (ELC) chain for 85m. Mothercare is advised by Brunswick while ... senior partner Susan Gilchrist leads the Mothercare account. Chelsea Store Holdings is owned by a ...

Mothercare widens media reach for gifts

Mothercare is set for a media relations blitz that moves beyond parenting titles to publicise its..., to include those who might not normally shop at Mothercare, said head of consumer and corporate relations ... with products such as a ‘Wet the Baby’s Head’ whisky flask. ‘You would never have thought that Mothercare ... said the gifting campaign is Mothercare’s biggest PR drive this financial year and it plays a key role ...

STOP PRESS: Mothercare appoints Jackie Cooper PR as agency

CONSUMER: Retailer Mothercare has appointed Jackie Cooper PR as its retained consumer agency

Mothercare is set to review media relations support

Baby goods retailer Mothercare is to review its media relations agency support ... . Mothercare PR manager Stacey Waterman said: 'It's too early to say whether the details of the brief or the extent of the support we require will remain the same.' The review comes as Mothercare considers ...

Corporate affairs upheaval for BHS and Mothercare

High street retail outlets British Home Stores and Mothercare will be looking for new corporate...High street retail outlets British Home Stores and Mothercare will be looking for new corporate affairs teams following the announcement this week that parent company Storehouse is to split them ... function will be passed on to BHS and Mothercare. Storehouse s financial PR is handled by Brunswick ...

 

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