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Mothercare widens media reach for gifts

Mothercare is set for a media relations blitz that moves beyond parenting titles to publicise its..., to include those who might not normally shop at Mothercare, said head of consumer and corporate relations ... with products such as a ‘Wet the Baby’s Head’ whisky flask. ‘You would never have thought that Mothercare ... said the gifting campaign is Mothercare’s biggest PR drive this financial year and it plays a key role ...

Corporate affairs upheaval for BHS and Mothercare

High street retail outlets British Home Stores and Mothercare will be looking for new corporate...High street retail outlets British Home Stores and Mothercare will be looking for new corporate affairs teams following the announcement this week that parent company Storehouse is to split them ... function will be passed on to BHS and Mothercare. Storehouse s financial PR is handled by Brunswick ...

Mothercare is set to review media relations support

Baby goods retailer Mothercare is to review its media relations agency support ... . Mothercare PR manager Stacey Waterman said: 'It's too early to say whether the details of the brief or the extent of the support we require will remain the same.' The review comes as Mothercare considers ...

FD and Brunswick take sides in Mothercare deal

Babycare retailer Mothercare has inked a deal with Chelsea Stores Holdings that could lead to the purchase of the Early Learning Centre (ELC) chain for 85m. Mothercare is advised by Brunswick while ... senior partner Susan Gilchrist leads the Mothercare account. Chelsea Store Holdings is owned by a ...

STOP PRESS: Mothercare appoints Jackie Cooper PR as agency

CONSUMER: Retailer Mothercare has appointed Jackie Cooper PR as its retained consumer agency

Mothercare calls in Diffusion for digital PR drive to target parents

Baby and parenting retail group Mothercare is launching a digital PR drive to target influential...The Mothercare Group, which owns the Mothercare and Early Learning Centre brands, has charged ... , spending 26 hours surfing the web. Diffusion will work with Mothercare to listen to perceptions ... breakfast TV to blogs,' said Diffusion MD Ivan Ristic. 'Brands like Mothercare must take an integrated ...

Mums' site brings in Taylor Herring

The agency will build both trade and consumer awareness of the site, which was launched three months ago and is backed by high-street retailer Mothercare. It will promote the site experts for media comment and analysis and highlight Mothercare s involvement in the site. Site editor Nifa ...

Saibr PR scoops National Youth Ballet and Kidsen briefs on launch

The firm's first two main clients are Kidsen, a retailer of Scandinavian children's products, and National Youth Ballet of Great Britain. Hand is an ex-associate director of agency The SPA Way, where she worked on brands such as Lemsip, Clearasil, Clinique, Le Creuset, Mothercare and John Lewis ...

Voucher website capitalises on recession

media and personal finances pages. Brands already offering discounts on the website include Mothercare ...

Starfish handed PR remit for Early Learning Centre

such as Mothercare, Woolworths, Argos and Toys 'R'Us. On the manufacturing side, its rivals include Tomy and Fisher ...

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