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Dawson-Shepherd leaves Cadbury

18 Jan 2008

criticism over the marketing of its chewing gum brand Trident. Cadbury is also in the middle of plans ...

Jaffa hires WS to attract women in first campaign

15 Apr 2005 | by Sarah Robertson

consumers. 'We have run focus groups with women aged between 20 and 30 in the South-East ...

Media Relations: Liz Cox promotes London presence

08 Apr 2005

The manufacturer will offer 'a piece of Bath' in a campaign by Dangling Carrot PR. The agency will target middle-market consumers through fashion, women's lifestyle and national press. PR will focus on the brand's English heritage and the hand-made nature of its products. The flagship store opens in London ...

Public Sector: Smoke Free NE targets business

08 Apr 2005 | by Sarah Robertson

Campaign body Smoke Free North East is aiming to convince businesses, consumers and politicians...The new body is a coalition of 23 Primary Care Trusts in the North-East, one of the unhealthiest ... question of: Can we afford not to? Heart disease and cancer statistics in the North-East make the region ... with MPs and councillors in the North-East, as well as media relations targeting local and national press ...

Profile: The true blue at Red - Mike Morgan, chief executive, The Red Consultancy

21 Jan 2005 | by Ian Hall

and working in a chemicals factory, he went to night school and then the University of East Anglia, from which ...

News Analysis: Brands tap into British faith groups

29 Oct 2004

.' FAITH-AFFILIATED PRODUCT LAUNCHES - Ummah Caramel Chocolate Launched pilot in East London in May ...

News Analysis: 'Chavs' stain clothes icons' image

03 Sep 2004

were shown throwing chairs in Charleroi during Euro 2000, the brand's traditional middle-class image ...

News Analysis: Lobby groups talk up smoking ban

18 Jun 2004

Health secretary John Reid's comments that smoking bans are 'an obsession of the learned middle ... over the past decade, saying that Ash, like New Labour, gained support by taking the middle ground ... Forest is now moving for the 'reasonable' middle ground, Ash has become more extreme: 'I find ...

CAMPAIGN: Best Sausage award wins sales for Powters - Consumer PR

05 Mar 2004 | by Donna Werbner

, particularly East Anglia. To increase sales. Strategy and Plan Quay West Communications' biggest challenge ... East, Anglia TV, BBC Radio Suffolk and several pieces in regional press. In total, the campaign ...

CAMPAIGNS: Quintus tips the balance in IFSP battle - Public Affairs

24 Oct 2003 | by Dan Bloch

for consumers. The campaign received backing from coverage in the Scottish press of an East Lothian woman who ...

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