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EDITORIAL: Time for consumer relations review

10 Nov 2000

with a increasing lack of faith in the medical middle man here in the UK, has created an urgency ...

Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

04 Jun 1999 | by LEXIE GODDARD

director for Europe, the Middle East and Africa. We work as a team, looking at the brief and deciding ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

, the Middle East and Africa. This involved meeting journalists and industry analysts and liaising ... a middle-rank integrated agency. There is also the credibility barrier. If next week we ...

Saudia puts global PR account up for grabs

14 Nov 1997 | by JEMIMAH BAILEY

airports in the USA, Europe, Asia Pacific and the Middle East. In January Saudia announced a ... promotion and direct marketing accounts since 1992. Saudia is the largest airline in the Middle East, carrying over 12 million passengers in 1996. This summer it announced the overhaul of its ...

Diary: Grey’s song sung duo go for Eurovision gold

28 Feb 1997

and have assembled a four-girl string quartet. They have also been signed up by Simply Red s label East ...

 

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