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EDITORIAL: War propaganda is failing the West

in its ability to achieve its nebulous aims is far less certain. Within parts of the Middle East ...

GLOBAL RANKINGS 2001: AUSTRALIA - Taking stock of PR. The PR industry Down Under is feeling the pinch, although specialists are finding ways to thrive. Paul McIntyre reports

, but where they are middle of the road, they aren't getting the work. The good niche agencies are busier ...

GLOBAL RANKINGS 2001: ASIA - Eastern promise. The Asian PR scene has been hit badly by the US economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports

of almost 90m in Greater China and South-East Asia (China, Hong Kong, Korea, Indonesia, Malaysia ... Aspect in Taiwan. But South-East Asian markets, except for Singapore, remain relatively ...

GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports

in the future, we would bid for it.' This is a popular approach for companies in the middle stages ...

INTERNATIONAL: German town Sebnitz to use PR to boost its image

. Sebnitz, located south-east of Dresden near the Czech border, became the centre of media attention ...

INTERNATIONAL: Global Round-up - News in brief

destination. 'If something happens in the Middle East, Turkey is associated with that, but it's a distinct ...

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

, held at ExCeL in east London's Docklands (27 to 31 January). As the darling of print and broadcast ...

STOP PRESS

s East Midlands bid Audax Communications has been hired on a short-term contract to boost the profile of Galaxy Radio. The dance music station is aiming to win a broadcast licence in the East ...

Campaigns: Spreading the Marmite message - Consumer PR

to their favourite and least favourite people, which were placed in 400 venues in London and the South East ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

-wearing middle youth than past-it parents, so kids campaigns can easily be extended to include them. Plus ...

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