News Analysis: Nike's reputation in spotlight again
01 Apr 2005
- 1985 Signs NBA rookie and soon-to-be basketball superstar Michael Jordan and launches Air Jordan shoes ...
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seems determined to let it all hang out - a ploy that can very easily backfire, as Michael Jackson found ...
- 1985 Signs NBA rookie and soon-to-be basketball superstar Michael Jordan and launches Air Jordan shoes ...
head of licensing and marketing Michael Seres said PR would lead the £1m marketing campaign ...