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Splendid retains £1m Smirnoff account

as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...

Futura Foods calls in Brazil PR to promote Greek cheeses

Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role is to educate consumers on the wide varieties of Greek cheeses and help encourage more consumers to experiment ...

Organix brings in Bottle PR for campaign work

Bottle will promote the full Organix range in consumer media, including Goodies snacks and the new ... ages, focusing on social media and targeting key bloggers. The company was founded in 1992 by Lizzie ... , support product launches and generate effective media coverage. In March, Organix appointed Consolidated ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

Environment : Jordans' 'ten per cent' boost for wildlife

of media coverage. Strategy and plan The brand wanted to reach ABC1 35- to 54-year ... ambassador. It held a media event and photocall at his farm to launch the campaign and produced a video ...

Morrisons shakes up roster amid rebrand

, with a comms strategy encompassing media relations through to experiential. Pegasus, meanwhile, has ... The company has called on 3 Monkeys and Pegasus PR, as part of a two-year programme to rebrand more than 10,000 of its goods. Eileen McGuinness, head of consumer media at Morrisons, said: 'We ...

Tesco media director Trevor Datson leaves to consider next steps

Tesco's group media director is set to leave the global retailer without a job to go to....in 2010, but has formerly worked at Tesco as head of corporate media relations. He has also worked ... and professionally managing our media relations during a period of transformation and change in the business. We have ... of media at the Olympic Delivery Authority, will now oversee all media handling in the UK ...

Nestlé revamps PR support as protest looms

, corporate affairs, corporate responsibility and social media activities. A Nestl spokeswoman declined ...

Pendomer in global corporate brief for Heineken

The agency will work alongside Heineken's Amsterdam-based corporate comms and investor relations ... -wide financial and corporate comms adviser. Sean O'Neill, chief corporate relations officer at Heineken, commented: 'We appointed Pendomer because it can provide both tailored investor relations and strategic ...

Food & Drink/Tourism: Fika delivers a square deal for Sweden

audience. The media were invited to experience Fika first hand. Management and evaluation ...

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