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CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

08 May 2008 | by Mary Cowlett

publications, broadcast planning teams and the business and trade media about the event. This was backed ... . Office Anywhere sales figures relating to the event are also unavailable, but BT reports a number ... to demonstrate the service in a live, interactive environment can often give valuable media exposure to a ...

News Brief: Hudson Sandler appointed

29 Feb 2008

profile among the international financial media. The account will be headed up by Hudson Sandler's CEO

Beware of bloggers, Dell boss warns conference

01 Feb 2008 | by Clare O'Connor

Dell head of digital media and comms EMEA Kerry Bridge told delegates at this week's PRWeek Social ... by thousands and attracted the attention of national media in both the US and the UK. By the time the print media reported on 'Dell Hell', the company share price had fallen 42 per cent (PRWeek, 22 June 2006 ...

Frank and Borkowski win Virgin pitches

18 Jan 2008 | by Matt Cartmell and David Quainton

Virgin Media and Virgin Mobile have overhauled their consumer agency support to gain a greater...for the brand using traditional media relations, guerrilla stunts and online activities. Frank PR will work ... Virgin Media, formed last year by a merger with cable TV firm NTL, has hired Frank PR for a six ... to promote Virgin Media's 'quadplay services' of TV, mobile, broadband and phone, focusing on pushing its ...

Technology - Eleksen wins coverage beyond the tech press

04 Nov 2005

of the media and drive demand from electronics manufacturers. Strategy and Plan Fuse tried to create a 'wow ... Eleksen's target media as UK and US consumer technology, manufacturing, design, electronics ... a 'Touch Me, Feel Me' media tour, in which different aspects of the product were highlighted ...

WS wins MessageLabs Europe job

02 Sep 2005 | by Tom Williams

MessageLabs' UK agency of five-years, HBL Media. 'Following a long and extensive review process, we felt ...

Packard Bell to focus on lifestyle

05 Aug 2005

focus is getting into lifestyle titles as well as consumer technology media.' ...

Apple lures Seitz from Bite for European role

22 Jul 2005 | by Tom Williams

related. The iPod craze has already created a powerful brand message, often referred to as the 'halo ...

Edelman recruits Intel veteran in US

15 Jul 2005

for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside campaign ...

News analysis: The PC 'bad boy' shows soft side

13 May 2005

with which to impress your trendy friends, which limits its media exposure outside of the business ... recycling scheme after media disquiet over electronic waste - 2004: Kevin B Rollins takes over as CEO ...

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