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GlaxoSmithKline launches review of multimillion-pound UK PR roster

31 Jan 2012 | by Elizabeth Pears

-weight our comms team. He added that as well as making more use of paid-for media content and social media ...

Public Affairs: Pharma giants plan for new government

08 May 2009 | by David Singleton

as government relations and external affairs manager, reporting to head of government affairs Pete Digger ...

The Week

06 Mar 2009

. - Asda has merged its corporate and consumer PR teams into a new media relations team. One PR assistant ... Promotions Unit has started a pitch for an agency to handle media for its 15th anniversary this year. It has ...

Opinion: From our readers - Drugs are not the same as soft drinks

27 Feb 2009

is certainly a 'hit' (Media, 20 February).

Coca-Cola up for grabs

27 Feb 2009 | by Arun Sudhaman

PR for the beverage giant's consumer-facing recycling initiative was handled last year by roster agency Trimedia, which devised the successful 'Coke Cans Creation' programme. Coca-Cola GB citizenship manager Liz Lowe confirmed a new brief was up for grabs. Lowe added that the media climate around ...

Paratus helps Costa Coffee to stand out

20 Feb 2009 | by Matt Cartmell

with Starbucks. It has also been appointed to provide regional media relations support for a number of Orange ... , but said a key element of the projects would be to integrate external and internal relations: 'We're trying ...

Campaigns: Food and drink - Mushrooms are magic for dieters

20 Feb 2009 | by Chris Hall

.mushroom-uk.com. The trial was scheduled to finish before Christmas so that the campaign could launch its media coverage ... to the different media channels. A fairly controversial point is that of using AVE and PEV - personally I'm a ...

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

12 Dec 2008

, an aggressive media campaign and plenty of information on its website. - MISS. ...

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

of coverage appeared across the media, generating 537 million opportunities to see and 163 million ... media attention, hence low consumer awareness. This campaign has made a difference. Its beauty lies ... . As with all of these campaigns, the challenge now is overcoming complacency among consumers and media ...

Campaigns: Event - Successful lift-off for 42 Below vodka

21 Nov 2008

that would target creative communities in media, music and design. Objectives: - To run high ... media partner. Popbitch has a subscription database of 365,000 people who all fit 42 Below's target ... and graffiti art. It then took the activity to the offices of big media companies such as Paramount Pictures ...

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