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Man Bites Dog

. Best In Show : Performance related bonus scheme. Flexi Dog : Home working and flexible working ... to do training in a wide range of PR skills, but the additional coaching in areas related to my personal ...

How should Twitter spoof accounts be dealt with?

-time monitoring service, Metrica Radar, to find it and alert them. We are media measurement experts and our ... . The important thing is not to freak out, abandon social media and call in the heavies to deal with your ...

Clare Harbord, Heathrow Airport: Making the case

year. That message rings loud and true from our media relations - but most importantly from passenger ... , our advertising, media relations and monthly passenger statistics (which we publish for our regulator ... to make on the relationship between transport links, trade and growth. It will involve media relations ...

Marco Forato, Unum: Integration and education

social media, never an integrated campaign that brings all the disciplines together. Last year we ... campaign accelerates through 2011, this is extending into digital, social media, a newspaper media ... - facilitated by social media - with friends, family and colleagues - and ultimately with employers. It is a ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

performed the best of all paid-for media; perhaps because the shaming was very personal (real listeners ... owned-media estate where it resonated far better than any finger pointing. The campaign strapline ... audiences to interact with the messaging in positive, influential environments. Social media has proved ...

Michelle Mitchell, Age UK: All the tools in the armoury

. More importantly we wanted to embarrass and challenge. Fantastic media work explained the case ... , policy analysis, message development and testing, public affairs, campaigns, PR and social media all play ... of social media as a channel to communicate with supporters. This has required a reallocation of resources ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

advertising (CHI), media buying (Carat), direct response (Ogilvy), social media (Outside Line) and PR ... -the-line advertising and marketing campaigns, developing those that incorporate social media and PR activities ... cultivate a credit bank of goodwill that will help mitigate potentially adverse periods of negative media ...

Emma Flack, Unilever: A recipe for good health

. Effective external comms created a virtuous circle. Sustained media engagement across national, regional ... ? Internal channels used to be the main route but the rise of social media and NGO campaign networks means a ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

, Amplify and Krow. In the near future we will be adding a media planning agency and anticipate some of our ...

Jessica Ennis: me and the media

of social media....How does media attention affect your sporting performance? I keep it very separate, and have management to field all media requests. They know to push back requests when I have competitions, for example. Do you like talking to the media, or would you prefer not to? Most of the time it is fine ...

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