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Sport: Yacht race sails into the mainstream

16 Feb 2012 | by John Owens

the traditional realms of the sports and sailing press To deliver high value media content across as many ... skippers, or relating to specific cities in which the race stopped. H+K negotiated inclusion of Velux 5 ... and The Independent Magazine. Coverage was international and encompassed a wide range of media. RESULTS During ...

CSR: Golden Square gets green makeover

16 Feb 2012 | by John Owens

coverage were achieved. Key media included the BBC show Northwest Tonight and the Manchester Evening News ...

Sport: Lady jockeys put on the ultimate show

09 Feb 2012 | by John Owens

Strategy and plan HRSM organised a photo shoot to generate media buzz around the event. An exclusive ... night was seeded on social media sites. On the night, HRSM ran a press office, organised two further ... and evaluation The campaign achieved 31 pieces of national media coverage, including the front cover picture ...

Arts: Exhibition proves to be a masterpiece

01 Feb 2012 | by John Owens

of the best' - To increase social media engagement. OBJECTIVES Focus PR met 89 exhibitors before the fair ... pieces, of which 20 per cent appeared in non-UK media. Seven articles appeared in the Financial Times ... , diced and packaged content for a range of media channels. They leveraged every opportunity, from ...

Charity: FitFlop star benefit scores hole in one

01 Feb 2012 | by John Owens

To raise the profile of footwear specialist and sponsor FitFlop. STRATEGY AND PLAN Key media were ...

B2B: Legrand roadshow is the perfect fit

01 Feb 2012 | by John Owens

generated more than 100 pieces of coverage in target media. RESULTS More than 50 contractors ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu...., with about 40,000 joining during the campaign period. Malibu said it had been the best media relations ... , and significant investment in Facebook. OBJECTIVES To educate the media and general consumers about ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community ...

Public Sector: Walk in the Park reaches a high note

26 Jan 2012 | by John Owens

the local BBC radio station to become a media partner. After confirmation of each music act, the PR team offered interviews to local media. An overall media relations drive took place during the final month ... Hunsbury Parish Council PR team: Red Alert Media Timescale: February-July 2011 Budget: 2 ...

Consumer: Young Driver Insurance

19 Jan 2012 | by John Owens

To use the media coverage generated to leverage relationships with relevant policymakers and opinion formers. STRATEGY AND PLAN The campaign engaged with national, regional and specialist media, and opinion formers such as Martin Lewis from MoneySaving Expert.com. A media launch event was held ...

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

19 Jan 2012 | by John Owens

national press release and regional stats for local media. MEASUREMENT AND EVALUATION More than 20 radio interviews took place on launch day, alongside interviews with national print media, while ...

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