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Technology: The Week in Technology

has recruited Russell Hirst as its new viral marketing specialist, as part of its move to create a ... branding and blogging. Hirst has been working as a digital marketing consultant since selling his online ... . - Mi Liberty has been brought in to manage PR for German mobile marketing agency YOC. Mi Liberty ...

City & Corporate: In the News ... BP and Shell

The world's financial markets might be falling apart, but someone forgot to tell the oil companies. Despite the global economic turmoil both BP and Shell (as well as US firm Exon Mobile) announced huge profits this week.Shell saw a 71 per cent leap in its third-quarter profits to £6.6bn between July ...

Motoring: The car industry notches up a gear

the automotive industry's Holy Grail, the lifestyle market. 'Product-wise, there are now more niches to fit ... by Mercedes-Benz UK comms director, Will Robson: 'At the premium end of the market, cars are about emotion. It ... agrees: 'Some manufacturers do appear to think the lifestyle market is something new that can be tackled ...

News Brief: Mercedes-Benz hires Ketchum

'younger, more aspirational' market. The agency will capitalise on the car firm's marketing activity

News Brief: Corporate Express defends takeover bid

takeover bid by US stationer giant Staples. In a moribund market the deal represents one of the biggest

Midlands agency for house builder

Sarah Kent. 'Our focus will be on establishing Taylor Wimpey as a market leader and helping to build ...

Housing body PfP names PA chief

Vromen, who reports to PfP head of marketing and comms Miriam Morris, was parliamentary and campaigns manager at DrugScope before being made redundant in April. 'We want to position ourselves as leaders in the debate on community regeneration,' said Vromen, adding that it was recruiting for an extra ...

Pelham scoops Burren Energy account

market flotation in November. 'Every so often we look at our advisers,' Rose said, adding that Pelham ...

Gate Gourmet languishes as takeover talk lifts E.ON

Intermedia's National News Index, a measure of media sentiment that excludes stock market reports ...

Hogarth beats rivals to Raymarine deal

(promotion) and sponsorship,' said international marketing communications manager Fiona Pankhurst. Raymarine ...

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