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iLuv calls on Clarion Communications to spread word in UK

15 May 2012

on Clarion Communications in an attempt to break the British market..... Christian Corney, buying and marketing director at Harvard International, which exclusively distributes iLuv products in the UK, said it picked Clarion because of the insight it offered into its target market ...

Timex hires MHP to attract young watch buyers

11 May 2012 | by Sara Luker

Robillard, international marketing manager, Timex said: Brand at MHP has clearly understood the work we ...

SodaStream appoints Luchford APM for global design brief

08 May 2012 | by John Owens

, founder of Luchford APM, said the focus was on taking a key market share within the soft drinks market ... the design world and get the opinion formers buying into that you can then underpin it with a mass market campaign,' she said. You start with opinion-forming titles then unfold it into the mass market, making ...

Rosetta Stone brings in Bottle PR for London campaign

04 May 2012 | by John Owens

be undertaking a Christmas marketing campaign across the UK and Europe that also focused on fun. This marked a ...

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...

German shower specialist Hansgrohe hands GolinHarris global brief

02 May 2012 | by Alec Mattinson

our position as leaders in the global premium and luxury shower and bathroom fittings market. We hope ... . GolinHarris will also look to help the brand deal with challenges on emerging markets messaging. Bibi Hilton ...

Lil-lets brings in Shine Communications for products drive

30 Apr 2012 | by John Owens

, Shine Communications will report to Lil-Lets marketing director Clodagh Ward and work on an integrated ... was launched in 1954 in Birmingham, and currently operates mainly in the UK, Ireland and South African markets ...

Shampoo brand Vosene calls in Focus PR for revamp

27 Apr 2012 | by John Owens

it made sense for them to bring in outside expertise. They re in a very competitive market ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 Apr 2012

Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market ... MARKETING, WEBER SHANDWICK (AND FORMER HEAD OF CONSUMER PR AT SAINSBURY'S) Those surveyed said ...

Nestlé revamps PR support as protest looms

25 Apr 2012 | by Sara Luker

of market expectations. However, it has been reported that the growth has come from higher pricing rather ... by campaign group Baby Milk Action. The group is asking Nestl to bring its baby food marketing practices ...

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