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Troubled drugs giant AstraZeneca calls in dual agency support

15 May 2012 | by Hannah Crown and John Owens

of AstraZeneca s UK marketing operation is unclear. The whole exercise could be redundant. AstraZeneca would ...

The Week

06 Mar 2009

of 2008, in contrast to steep decline in its event and sports marketing units. - The National Lottery ...

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

was launched to more than 30 journalists on 1 November at London's Borough Market, a venue synonymous ...

GSK vaccine brief pending

21 Nov 2008 | by Gemma O'Reilly

The six-figure PR account is currently held by Cohn & Wolfe. It is understood to include issues work and public affairs activity in most global markets outside the US. GSK's vaccine hit the headlines in June when the Department of Health chose it over rival Sanofi Pasteur's product for use in a ...

Public Sector: Irish food body plans UK comms offensive

21 Nov 2008 | by Matt Cartmell

market. The brands are yet to be disclosed but are expected to be lesser-known food and drink brands ... , reporting to Bord Bia procurement manager Lorraine Keegan. Brady said: 'Although the retail market might ... proportion of exports of Irish-owned enterprises and its products are sold in more than 170 worldwide markets ...

View From The Top: International Ambition

19 Sep 2008 | by View From The Top: International Ambition

planning its Pakistan launch. PR has been managed on a 'shoestring' budget - marketer Abdul-Hamid Ebrahim ... as commercial underdog in the mature cola market. Conversely, Coca-Cola particularly is generally portrayed from the perceived perspective of its market dominance, often linked, albeit obliquely, to its US ...

Mystery pizza brief up for agency grabs

15 Aug 2008

-strapped consumers order in instead of than eating out. But the market is still worth more than £1.4bn, with Mintel ... of outlets. It trails the market leaders Pizza Hut and Domino's Pizza. Domino's Pizza has been working ...

Mars account up for review

30 May 2008 | by Kate Magee

global confectionery with a 14.4 per cent market share, ahead of Cadbury with 10.1 per cent and Nestle ...

News Brief: Wild Card wins account

15 Feb 2008

in the rights to sell, market and distribute the vodka.

Healthcare: F-H to promote Rotarix vaccine after GSK win

15 Feb 2008

of vaccination in international markets to prevent the disease. The agency's head of healthcare Lorna Baxter ... young children, there is a lack of knowledge in international markets of the high economic burden ...

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