16 Feb 2012
| by John Owens
+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...
16 Feb 2012
| by John Owens
Campaign: Growing Up Green at Golden Square Shopping Centre Client: Golden Square Shopping Centre PR team: De Winter PR and Marketing Timescale: April-September 2011 Budget: 9,500
OBJECTIVES
To bring the community, including children, together through an eco ...
01 Feb 2012
| by John Owens
Source Marketing Communications were chosen to promote a new offer in cable trunking....Campaign: Putting Fast-Fit Salamandre Trunking in Pole Position Client: Legrand UK PR team: Source Marketing Communications Timescale: April-September 2011 Budget: 7,500 Legrand hired Source to promote the launch of Salamandre, a new cable trunking (shafts for cables) product that is 50 per cent ...
26 Jan 2012
| by John Owens
it came to brand association within their markets.
Unlike any other brand, more people associated Coca ...
12 Jan 2012
| by John Owens
all marketing disciplines, but with positive editorial media coverage at its heart. The in-house PR ...
team worked closely with the in-house marketing team to run the integrated strands of the campaign ...
with virtual driving. Real driving turned out to be more stressful and faster. Several other marketing ...
08 Dec 2011
The use of shock to draw attention is not a new concept in marketing. Companies caught on to its effect ...
30 Nov 2011
event. Its retained agency Pier Marketing was asked to maximize publicity for the event.
of media coverage across the seven markets, including articles in The Economist and on the BBC News website ...
of visits coming directly from online stories. Results In each market, PR has driven a 300 per cent ...
10 Nov 2011
| by Joe Lepper
markets, particularly in terms of language.
To attract a global audience, GolinHarris drafted ...
10 Nov 2011
with eight J B markets to create pre-party buzz and invited media from each country to attend the event ...