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Sport: Yacht race sails into the mainstream

+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...

CSR: Golden Square gets green makeover

Campaign: Growing Up Green at Golden Square Shopping Centre Client: Golden Square Shopping Centre PR team: De Winter PR and Marketing Timescale: April-September 2011 Budget: 9,500 OBJECTIVES To bring the community, including children, together through an eco ...

B2B: Legrand roadshow is the perfect fit

Source Marketing Communications were chosen to promote a new offer in cable trunking....Campaign: Putting Fast-Fit Salamandre Trunking in Pole Position Client: Legrand UK PR team: Source Marketing Communications Timescale: April-September 2011 Budget: 7,500 Legrand hired Source to promote the launch of Salamandre, a new cable trunking (shafts for cables) product that is 50 per cent ...

Reputation Survey: Olympic sponsors

it came to brand association within their markets. Unlike any other brand, more people associated Coca ...

Consumer: Mercedes-Benz sets gamers racing

all marketing disciplines, but with positive editorial media coverage at its heart. The in-house PR ... team worked closely with the in-house marketing team to run the integrated strands of the campaign ... with virtual driving. Real driving turned out to be more stressful and faster. Several other marketing ...

Reputation Survey: Charities - Public divided on use of shock tactics

The use of shock to draw attention is not a new concept in marketing. Companies caught on to its effect ...

Voluntary sector: Celeb charity show puts trust in fashion

event. Its retained agency Pier Marketing was asked to maximize publicity for the event.

Technology: 'Gladvertising' has 3M in seventh heaven

of media coverage across the seven markets, including articles in The Economist and on the BBC News website ... of visits coming directly from online stories. Results In each market, PR has driven a 300 per cent ...

Magnum creates ice cool Facebook page

markets, particularly in terms of language. To attract a global audience, GolinHarris drafted ...

Food and drink - J&B gets the party started in Cape Town

with eight J B markets to create pre-party buzz and invited media from each country to attend the event ...

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